Why Most Restaurants Are Stuck in the
Aggregator Trap
Zomato and Swiggy made it easy to get orders — but that convenience comes at a brutal cost.
On a Rs 500 order, Zomato keeps Rs 100–150. Multiply that by 200 orders a day — you’re handing over Rs 20,000–30,000 daily. That money could fund your own marketing, your own loyal customer base.
Every customer who orders via Zomato is Zomato’s customer — not yours. You can’t retarget them, run birthday offers, or build loyalty. When Zomato increases commission, you have no alternative channel.
70% of restaurant searches happen on Google Maps. Incomplete GMB listings, wrong hours, no photos, and no review responses mean you’re invisible to hungry people walking past your door right now.
Posting food photos twice a week isn’t a strategy. Without targeted local ads, a proper content funnel, and a clear offer, your Instagram is a time sink — not a revenue channel.
