Google Ads and PPC management judged by cost per inquiry
Frisler Digital is a PPC agency that manages Google Ads for businesses that need calls, forms and bookings from people already searching for what they sell. We set up conversion tracking before spending, build campaigns around high-intent searches, and report on cost per inquiry.
Working with restaurants in the United States, including Alora (San Francisco), Pippal (Emeryville and Dublin, CA), Baithak (Dublin, CA) and Fitoor.
Sound familiar?
This is what business owners tell us before they start.
- We spend on Google Ads and can't tell what it brings in.
- Clicks are expensive and the leads are junk.
- Our reports show clicks and impressions, not customers.
- We turned on an automated campaign and the budget vanished.
What we do, in order
Each step builds on the one before, and tracking comes early so results can be checked.
Account audit
If you already advertise, we review your search terms, wasted spend, tracking and landing pages. If you are new, we estimate click costs for your searches in your area.
Conversion tracking
Calls, forms, bookings and purchases are tracked before any budget goes live, so Google's bidding learns from real inquiries.
Campaign structure
Search campaigns for the highest-intent terms first, with negative keywords, location targeting and schedules matched to your business.
Ads and landing pages
Ad copy that matches the search, and a landing page that answers it with one clear action.
Launch small, then scale
We start with a controlled budget, read the search terms and conversion data, then move money to what brings inquiries.
Report and improve
Spend, inquiries and cost per inquiry by campaign, with the search terms people actually used.
What you get
Work you can see and check, not a retainer with a mystery inside.
- An audit of your current account, or a cost estimate if you are new
- Conversion tracking for calls, forms, bookings and purchases
- Campaigns, ad groups and ads built for your services and areas
- Landing pages, or edits to your existing pages
- Ongoing search-term and bid management
- Reports on spend, inquiries and cost per inquiry
What sets the price
There is no one-size package. These are the things that move the cost up or down.
- Ad budgetWhat you pay Google for clicks. This is separate from our management fee.
- Campaigns and locationsMore services, cities or countries mean more campaigns to build and manage.
- Landing pagesWhether new pages are needed or your current ones can be used.
- TrackingPhone call tracking, booking systems and CRM connections add setup work.
Your quote comes after the free growth audit and lists the work it covers, so you can see what you are paying for.
Google Ads questions, answered
Short, direct answers. Ask anything else in the audit form.
How much should I spend on Google Ads?
It depends on what a click costs for your searches in your market and how many inquiries you need. We estimate both in your audit from Google's own planning data, so the budget is a decision and not a guess.
How fast do Google Ads work?
Ads can start showing the day they are approved. The first weeks are for gathering data, so expect results to settle after that, not on day one.
Can clinics and hospitals advertise on Google?
Yes, within Google's healthcare and medicines policy. Some treatments and claims are restricted, some services need certification, and ads cannot target people based on health conditions. We write and target inside those rules.
Should I use Search or Performance Max?
We usually start with Search, because you can see and control the exact searches you pay for. Performance Max can add reach once tracking is reliable and there is conversion data for it to learn from.
Do you build landing pages?
Yes. A landing page that matches the ad is often the biggest lever on cost per inquiry, so we build or edit them as part of the work.
What will the reports show?
Spend, inquiries, cost per inquiry and the search terms behind them, by campaign. If your booking or sales system can send data back, we include revenue.
Works well with
Services clients most often combine with Google Ads.
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Tell us about your business. We review where you stand, including Google Ads, and send you what we find.
Prefer to talk? WhatsApp +91 95992 84951 or email info@frislerdigital.com.