Guides
Direct answers to the questions business owners ask about search, AI assistants and local marketing. Each guide opens with the answer, then gives the detail.
AI search and AI visibility
- What is AEO (answer engine optimization)?AEO (answer engine optimization) is the practice of getting a business named and cited by AI assistants. What it is, how it works, how it is measured.
- What is generative engine optimization (GEO)?Generative engine optimization (GEO) explained: where the term comes from, how AI engines build answers, what improves your chances and what GEO cannot do.
- GEO vs SEO: what is the difference?GEO vs SEO compared: goals, where each shows up, how each is measured, what they share, and which to start with.
- AEO vs SEO: how they differ and how they work togetherAEO vs SEO: what changes for the searcher, for your content and outside your site, and how to run both together.
- AI visibility: what it is and how to measure itAI visibility is how often a business appears in answers from ChatGPT, Gemini, Copilot and Perplexity. How to check yours, what the numbers mean, and which tools help.
- LLM optimization: making your content usable by AI modelsLLM optimization, or LLM SEO, makes your content easy for large language models to retrieve and quote. Crawl access, quotable pages, structured data and llms.txt.
- How to rank in ChatGPTYou cannot rank in ChatGPT like in Google, but you can raise the chance of being named. Seven practical steps, and what does not work.
Local search and ads
- What is local SEO?Local SEO makes a business show up in Google Maps and local results. How local ranking works, the parts of local SEO, who needs it and how to measure it.
- How to get more Google reviewsHow to get more Google reviews: a one-tap link, the right moment to ask, replying to every review, and the practices that break Google's policies.
- SEO vs PPC: which should you start with?SEO vs PPC (Google Ads) compared on speed, cost, control and durability, with when to lead with each and how to use both.
By industry
- Restaurant marketing strategies that fill tablesRestaurant marketing strategies and ideas in order of impact: Google Business Profile and reviews, quiet-shift offers, local ads, repeat guests and AI assistants.
Pricing and cost
- SEO pricing: what SEO costs and what moves the priceSEO pricing explained: how agencies charge, what moves the price up or down, what a quote should include and the warning signs to watch for.
- How much does a website cost?What a website costs depends on pages, design, features, content and migration. One-time and ongoing costs, ways to build, and where money is wasted.
Check your AI visibility, free
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More free tools: review link and QR code · schema generator · llms.txt generator · ROAS and CPC calculator
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