AI visibility: what it is and how to measure it
AI visibility is how often, and how favorably, a business appears in answers from AI assistants such as ChatGPT, Gemini, Copilot and Perplexity. It is measured by asking those assistants a fixed set of buyer questions and counting where the business is named or cited.
Why it is hard to see
Search rankings are public: anyone can look. AI answers are generated per person and per prompt, so two people can get different answers to the same question. That is why AI visibility needs a deliberate test, not a glance.
How to check your own AI visibility
- Write ten to twenty questions a buyer would ask, including ones that do not name you.
- Ask each on ChatGPT, Gemini, Copilot, Perplexity and Google with AI Overviews.
- Record whether you are named, whether you are cited with a link, and who else appears.
- Note any wrong facts about your business.
- Repeat on a schedule with the same questions.
What the numbers mean
A mention means the assistant named you. A citation means it linked to a source when doing so. Share of voice is how often you appear compared with competitors across the question set. Wrong facts are worth tracking separately, because they are usually the quickest thing to fix.
Tools
Dedicated AI visibility tools automate the prompts and the counting. Bing Webmaster Tools reports citations in Microsoft Copilot at no cost. A manual test in a spreadsheet is enough to find out whether you have a problem.
Common questions
Short, direct answers.
What is a good AI visibility score?
There is no standard score. Compare yourself with the competitors that appear for the same questions, and with your own baseline over time.
Why does AI say wrong things about my business?
Usually because sources disagree or are out of date. Fixing your profiles, directories and website facts is the first step.
Can I improve AI visibility myself?
Partly. Consistent facts, clear answers on your pages and reviews are within reach of most businesses. Earning mentions on cited sources takes more work.
Want this done for you?
The services behind this guide.
Check your AI visibility, free
Find out whether ChatGPT and Gemini name your business when customers ask. Run the live check in about a minute with your email, or use the free self-test (no sign-up) for Copilot, Perplexity and Google too.
More free tools: review link and QR code · schema generator · llms.txt generator · ROAS and CPC calculator
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