71 calls, 42 WhatsApp clicks and 32 leads for an event planner
Cherish, an event planner, recorded 71 phone calls, 42 WhatsApp clicks and 32 leads from website actions in Google Analytics between November 2025 and October 2026.
Website actions that matter
Source: website events in Google Analytics, November 2025 to October 2026.
The work
What we look at for this kind of business.
Event planning is a business of conversations. A couple or family decides who to speak to after looking at a few websites, so the site has to make it easy to call, message on WhatsApp or send details.
The site records those three actions in Google Analytics, so what visitors actually do is counted, not just how many visit.
- Client
- Cherish, event planner
- Focus
- Website enquiries
- Period
- November 2025 to October 2026
- Source
- Website events in Google Analytics
Common questions
About the figures on this page.
What is counted as a lead?
An enquiry form sent from the website, as recorded in Google Analytics. Phone calls and WhatsApp clicks are counted separately.
Does a call tap mean a call was answered?
No. It records that a visitor tapped the call button. It shows intent to get in touch, not a completed conversation.
Related services
The services behind work like this.
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