An event planner’s website recorded 71 phone calls and 42 WhatsApp clicks in a year

The website of Cherish, an event planner, recorded 71 phone call clicks, 42 WhatsApp clicks and 32 lead events in Google Analytics 4 between November 2025 to October 2026. Of those 145 actions, 49.0% were phone calls, 29.0% WhatsApp and 22.1% lead events.

In short
  • 71 phone call clicks, 42 WhatsApp clicks and 32 lead events in twelve months.
  • Phone and WhatsApp together made up about 78% of tracked actions.
  • Source: Google Analytics 4 website events, November 2025 to October 2026.
71phone call clicks
42WhatsApp clicks
32lead events

The numbers

  • 71 phone call clicks, 42 WhatsApp clicks and 32 lead events: 145 actions in all.
  • Share (calculated): phone 49.0%, WhatsApp 29.0%, lead events 22.1%.

Source and method

Google Analytics 4 events on the event planner’s website, read through Windsor.ai. Period: November 2025 to October 2026. A phone or WhatsApp click means the visitor pressed the button. It does not confirm that a conversation took place.

How to read this

These are totals recorded in the accounts named. They are not an industry average, not a before-and-after comparison, and not a claim about what any one piece of work produced. Other businesses will see different numbers.

What it suggests

  • Offer more than one way to get in touch. Here, phone and WhatsApp together were more than three quarters of the actions.
  • Track button clicks as events, or these enquiries are invisible in your reports.
  • Small numbers still matter for a business where one booking is worth a lot.

The full account is in the case study. You are welcome to quote these figures with a link to this page.

Common questions

Short, direct answers.

How do people contact an event planner from the website?

On one event planner’s website, 49% of tracked actions were phone call clicks, 29% WhatsApp clicks and 22% lead events over twelve months.

Does a WhatsApp click mean an enquiry?

Not necessarily. It means the visitor pressed the WhatsApp button. It does not confirm that a message was sent.

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