White label SEO pricing: what agencies pay
White label SEO is SEO work an agency buys from a provider and resells to its own clients under its own brand. It is usually priced per client, per month. Our white label local SEO starts from $350 a month per client ($350 to $900), and white label SEO from $700 a month per client ($700 to $2,000). Most agencies resell at a markup that covers their account management and margin.
- White label SEO is normally priced per client, per month.
- Your margin is the difference between the provider’s fee and what you charge, minus your own time on the account.
- Check reporting, ownership and confidentiality before price.
The short answer
Prices vary with what is included and how competitive each client is. At Frisler Digital, white label local SEO starts from $350 a month per client and white label SEO from $700 a month per client. You set your own price to the client. Our full price list is on the pricing page and the service is described on white label SEO.
What the fee usually covers
- Local SEO: Google Business Profile work, listings, review routines and a monthly local report, per location.
- SEO: technical fixes, on-page work, content and link building on the client’s website.
- Reporting: unbranded or agency-branded monthly reports you send under your name.
- Communication: a named contact on our side who talks to you, not to your client.
What moves the price
- Scope: one Business Profile and a few pages, or a full SEO program with monthly content.
- Competition: a law firm in a big city needs more than a cafe in a small town.
- Number of locations: each location has its own profile and listings.
- Volume: agencies with several clients can often agree a lower rate per client.
- Turnaround and reporting: custom report formats and fast turnaround add time.
How providers charge
- Per client, per month: the most common model, easy to resell as a retainer.
- Packages: fixed bundles of tasks, such as a set number of pages or links each month.
- One-off projects: audits, profile clean-ups or site migrations at a fixed price.
Setting your resale price
Work out your own time on each account first: calls, client questions, checking work and sending reports. Add that to the provider’s fee, then your margin. Many agencies sell local SEO and SEO to end clients at the kind of prices on our pricing page, which leaves room between the white label fee and the retail price. Make sure the client contract and the provider contract have the same notice period, so you are never paying for work you can no longer bill.
What to check before you sign
- Ownership: the client’s Google Business Profile, Analytics and website stay in the client’s name.
- Confidentiality: the provider never contacts your client or uses their name without permission.
- Methods: no bought links, fake reviews or bulk directory submissions.
- Reporting: a sample report before you start, and a fixed monthly date.
- Exit: what you get if you stop, and how long notice is.
See how to choose a local SEO agency for more questions that apply here too.
What Frisler Digital charges agencies
| Service | Starts from | Typical range |
|---|---|---|
| White label local SEO | $350 a month per client | $350 to $900 a month per client |
| White label SEO | $700 a month per client | $700 to $2,000 a month per client |
The exact figure for each client comes after we look at the business and the competition. We do not guarantee rankings or results, and we do not let anyone resell guarantees in our name.
Common questions
Short, direct answers.
How much does white label SEO cost?
It depends on scope and competition. Frisler Digital charges agencies from $700 a month per client for white label SEO and from $350 a month per client for white label local SEO.
Are white label reports branded with my agency name?
They can be. We send unbranded or agency-branded reports, and we never contact your clients directly.
How much should I charge my client?
Add your own time on the account and your margin to the provider fee. Many agencies resell at retail prices similar to those on our pricing page.
Who owns the client accounts?
The client should own their Google Business Profile, Analytics and website. We work with access granted to us, and that access is removed when the work stops.
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