Hotel marketing built around direct bookings
Frisler Digital provides hotel marketing and hotel SEO for independent hotels, resorts and small groups. We get your property found on Google, Maps and AI assistants, send that demand to your own booking engine, and report on direct bookings.
Working with restaurants in the United States, including Alora (San Francisco), Pippal (Emeryville and Dublin, CA), Baithak (Dublin, CA) and Fitoor.
Sound familiar?
This is what business owners tell us before they start.
- Booking sites outrank us for our own hotel name.
- Commission eats the margin on every room.
- Guests find us on a booking site and never see our website.
- We're full in season and empty the rest of the year.
What we do, in order
Each step builds on the one before, and tracking comes early so results can be checked.
Audit
Your Google Business Profile, hotel listing, website, booking engine, rates shown in search and current ads.
Booking tracking
Bookings and revenue from your booking engine are tracked by source, so direct bookings can be compared with booking-site bookings.
Search presence
Profile, photos, amenities, reviews and location pages, so you show for searches in your area and for your own name.
Pages that sell rooms
Room, offer, wedding and event pages with a clear reason to book direct.
Ads
Google Ads on your brand name and local searches, and Meta Ads for offers and low season, sent to your booking engine.
Report and improve
Direct bookings, revenue and cost per booking, by channel.
What you get
Work you can see and check, not a retainer with a mystery inside.
- An audit of profile, listings, website and booking path
- Booking and revenue tracking by source
- A complete Google Business Profile
- Room, offer and event pages
- Brand, local and seasonal ad campaigns
- Reports on direct bookings and their cost
- 2.8K
- AI citations in October 2026
- 1.9K
- AI citations in September 2026
- 10
- pages cited on an average day
Soul Vacation, a resort client. Citations in Microsoft Copilot and partners, from the Bing Webmaster Tools AI Performance report.
What sets the price
There is no one-size package. These are the things that move the cost up or down.
- Number of propertiesEach property has its own profile, pages and tracking.
- Booking engineHow easily your booking engine shares booking data.
- SeasonalityStrongly seasonal properties need campaigns planned around low periods.
- Ad budgetWhat you pay Google and Meta. This is separate from our fee.
Your quote comes after the free growth audit and lists the work it covers, so you can see what you are paying for.
Hotel marketing questions, answered
Short, direct answers. Ask anything else in the audit form.
What is hotel SEO?
Hotel SEO is the work of getting a property found in Google Search, Maps and hotel results for searches in its area and for its own name. It covers the Google Business Profile, the website, reviews, structured data and links.
How can a hotel get more direct bookings?
By showing up when guests search, giving them a reason to book direct such as a rate or a perk, and making the booking engine easy to use on a phone. Brand-name ads stop booking sites from taking guests who were already looking for you.
Can a small hotel compete with booking sites in search?
Not for broad searches like hotels in a city. It can for its own name, for specific searches such as a neighborhood or an amenity, and in Maps, where your own listing appears.
Do AI assistants recommend hotels?
Yes, people ask them where to stay. Assistants draw on your listings, reviews and website, so complete and consistent information improves the chance you are named.
Do you guarantee occupancy?
No. We set a baseline, commit to the work and report on direct bookings and their cost.
Works well with
The services these businesses most often start with.
Check your AI visibility, free
Find out whether ChatGPT, Gemini, Copilot and Perplexity name your business when customers ask. About fifteen minutes, no sign-up.
More free tools: review link and QR code · schema generator · llms.txt generator · ROAS and CPC calculator
Get a free growth audit
Tell us about your business. We review where you stand, including your local search, ads and AI visibility, and send you what we find.
Prefer to talk? WhatsApp +91 95992 84951 or email info@frislerdigital.com.