Calls and direction requests differ sharply by business type
In the accounts we looked at, restaurant profiles recorded about 4.0 direction requests for every call, a banquet venue about 3.8, and a skin clinic about 1.4. People heading to eat or to an event ask for directions. People choosing a clinic are far more likely to call first.
- Restaurants: about 4.0 direction requests per call. Banquet venue: about 3.8. Skin clinic: about 1.4.
- The action that matters most depends on the type of business.
- Based on three sets of accounts, so it is an illustration, not a benchmark.
The numbers
- Restaurants (seven California locations): 98,887 direction requests and 24,774 calls.
- Banquet venue (The Anand Vilas, Delhi): 16,180 direction requests and 4,288 calls.
- Skin clinic (Skin Rehab): 1,057 direction requests and 771 calls.
Source and method
Google Business Profile performance data for each account, read through Windsor.ai. Period: November 2025 to October 2026 for all three. Ratios are direction requests divided by calls. This is three sets of accounts in two countries, so treat it as an illustration, not a benchmark.
How to read this
These are totals recorded in the accounts named. They are not an industry average, not a before-and-after comparison, and not a claim about what any one piece of work produced. Other businesses will see different numbers.
What it suggests
- Decide which action matters most for your kind of business before you judge a profile.
- For clinics, the phone number, call hours and who answers matter most.
- For restaurants and venues, the address, pin and directions matter most.
The full account is in the case study. You are welcome to quote these figures with a link to this page.
Common questions
Short, direct answers.
Which is more common on a Google Business Profile, calls or direction requests?
It depends on the business. In our accounts, restaurants and a banquet venue recorded about four direction requests for every call, while a skin clinic recorded about 1.4.
Is this an industry benchmark?
No. It comes from three sets of accounts, so it shows a pattern in those accounts only.
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