Restaurant profiles got four direction requests for every call
On seven California restaurant profiles, direction requests outnumbered calls by about 4.0 to 1 between November 2025 to October 2026. Of the three actions counted, 71.5% were direction requests, 17.9% were calls and 10.6% were bookings.
- About four direction requests for every call across seven restaurant profiles.
- Direction requests were 71.5% of the three actions counted, calls 17.9% and bookings 10.6%.
- Source: Google Business Profile performance data, November 2025 to October 2026.
The numbers
- 98,887 direction requests, 24,774 calls and 14,717 bookings: 138,378 actions in all.
- Share of those actions (calculated): direction requests 71.5%, calls 17.9%, bookings 10.6%.
- About 0.59 bookings for every call.
Source and method
Google Business Profile performance data for seven California locations of Alora, Pippal, Baithak and Fitoor, read through Windsor.ai. Period: November 2025 to October 2026. Shares are each total divided by the sum of the three actions. Website clicks and other profile actions are not included.
How to read this
These are totals recorded in the accounts named. They are not an industry average, not a before-and-after comparison, and not a claim about what any one piece of work produced. Other businesses will see different numbers.
What it suggests
- Most diners who act on a restaurant profile are on their way, not phoning ahead. Make sure the pin, entrance and parking details are right.
- A booking link on the profile matters: bookings were more than half the number of calls.
- Do not judge a profile by calls alone.
The full account is in the case study. You are welcome to quote these figures with a link to this page.
Common questions
Short, direct answers.
Do people call restaurants or ask for directions more?
In one set of seven California restaurant profiles, direction requests outnumbered calls by about four to one over twelve months.
Does this include website clicks?
No. It counts direction requests, calls and bookings recorded by Google Business Profile. Website clicks are not included.
Related
The case study and the service behind this figure.
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