Local marketing statistics from real accounts
Each page below reports one finding from a real client account: what was counted, over what period, and where the number came from. They are not industry averages. You are welcome to quote any figure with a link to its page.
All statistics
- Seven restaurant Google profiles recorded 98,887 direction requests in a yearSource: Google Business Profile performance data, November 2025 to October 2026.
- Restaurant profiles got four direction requests for every callSource: Google Business Profile performance data, November 2025 to October 2026.
- Calls and direction requests differ sharply by business typeBased on three sets of accounts, so it is an illustration, not a benchmark.
- Five restaurant websites earned 124,403 Google Search clicks in a yearSource: Google Search Console for five restaurant websites, November 2025 to October 2026.
- A resort’s AI citations rose from 1.9K to 2.8K in one monthSource: Bing Webmaster Tools AI Performance report, which covers Microsoft Copilot and partners only.
- A D2C brand’s Shopify sales rose 333% over three monthsSource: Shopify sales report. Ad spend stated by the client.
- A banquet venue’s Google profile recorded 16,180 direction requests in a yearSource: Google Business Profile performance data, November 2025 to October 2026.
- A skin clinic recorded 771 calls and 81 website forms in a yearSources: Google Business Profile and Google Analytics 4, November 2025 to October 2026.
- An event planner’s website recorded 71 phone calls and 42 WhatsApp clicks in a yearSource: Google Analytics 4 website events, November 2025 to October 2026.
How we report numbers
- Named source. Every figure says which tool it came from, such as Google Business Profile, Search Console, Google Analytics 4 or Shopify.
- Stated period. Every figure gives its dates.
- Totals, not claims. We report what the account recorded. We do not present it as something our work alone produced.
- Calculations shown. Where a number is worked out from others, the page says how.
See the full stories
The case studies behind these figures.
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